
"I Believe."
- ARTSON
A descendant of the Rarámuri (Tarahumara) people, Artson is an award-winning hip hop artist and cultural torchbearer whose music embodies ancestral pride, resistance, and personal evolution. Born in El Paso and shaped by West Coast hip hop, Artson’s journey from B-Boy to global emcee has inspired audiences around the world.
He is a two-time Native American Music Award winner (Best Narrative Video, Best Rap/Hip Hop Album), and has collaborated with icons like Ras Kass, Chino XL, Craig G, Wildchild, and Planet Asia.
His latest project is a much-anticipated collaboration with his wife and partner, She-Rōze. Their debut album as The You in I is  set to release  in March 2026.   Framed as a “sonic cinema” experience, the  album is an immersive concept —where each track is a transmission, and collectively they guide the listener through an inward journey to a new day.









